I am not surprised that some company would put the name of Jesus on their product. I am not even surprised that someone would come up with the idea of Jesus Jeans. That’s actually pretty clever, even though Jesus never actually wore jeans.
What I am surprised at is the fact that the Italian clothing company was able to trademark the name of Jesus, yes, that’s right–trademark “Jesus” IN THE US! How on earth can you restrict the use of the name of the Son of God in a country wich was touted to have been founded on religious freedom? What happened to Hallowed be thy name?
See the article at: http://www.foxnews.com/us/2013/02/26/italian-jeans-maker-with-trademark-on-jesus-cracking-down-on-us-apparel/
What were the trademark officers thinking? This reminds me of an All Star United song called Smash Hit. The chorus goes:
This Jesus thing is a smash hit. It’s packaged right, all stocks have split. It’s a smash hit. It’s gone worldwide.
Now realistically, I guess all they’re really concerned about is clothing manufacturers creating some kind of Jesus brand knock-off, but it still gives me pause to think that an Italian company could have any sway over an American’s use of the name of Jesus.
I gotta go pray.
For a great little book on the Lord’s Prayer, go see: